Slow sites lose rankings, traffic, and sales. I diagnose the actual cause of poor Core Web Vitals scores — not just the surface symptoms — and fix it without breaking your design.
Oversized images and video without proper compression, formats (WebP/AVIF/VP9), or responsive srcset handling.
Apps and scripts loading eagerly instead of deferred, delaying Largest Contentful Paint.
Below-the-fold sliders, videos, and images loading immediately instead of on-demand with IntersectionObserver.
Missing image/video dimensions causing content to jump as the page loads.
JavaScript reading and writing layout properties in ways that repeatedly trigger browser recalculation.
Legacy CSS/JS from old customizations or removed apps still loading on every page.
Run and read the actual PageSpeed/Lighthouse report — not just the score, the specific failing metrics (LCP, CLS, TBT).
Trace each metric back to the specific asset, script, or code pattern causing it.
Compression, lazy loading, deferred scripts, srcset rewrites — applied without altering your design.
Confirm the improved score and explain what changed, in plain terms.
A Shopify product page went from a completely failed PageSpeed score to fully optimized — video lazy loading, a crashing story slider rebuilt with proper error handling, and responsive image fixes across multiple sections.
Read the full case studyScores in the 90s are achievable on most Shopify product pages once root causes are fixed — but the right target depends on your theme, apps, and content. I'll give you a realistic range during the free audit, not an inflated promise.
Scores in the 90s are achievable on most Shopify product pages once root causes are fixed — I'll give a realistic range during the free audit.
No — the goal is fixing the code causing the slowdown without touching the design you've already approved.
A single product page fix is often 3–7 days; a full-store pass typically takes 1–3 weeks.