Straight answers on how projects work, what to expect, and what things cost.
Shopify theme customization and Liquid development, Core Web Vitals / PageSpeed optimization, CRO & UX improvements, WordPress development, and general frontend development (HTML/CSS/JS/React).
Start with a free audit — send your site URL through the contact page and you'll get a plain-language breakdown of what's working, what isn't, and a realistic plan before anything is billed.
Yes — most of my work is with clients in the US, UK, Australia, and Europe. I work IST hours but keep communication async-friendly (Upwork messages, email, or a scheduled call) so time zones aren't a blocker.
Depends on scope: well-defined fixes (a bug, a speed audit, a single section rebuild) are usually fixed-price; open-ended or evolving work is hourly. You'll get a clear quote before work starts either way.
Yes — most of my work is inside live, already-launched themes. I test changes in a duplicate/development theme first so your live store is never at risk during the build.
Yes, Shopify 2.0 (Online Store 2.0) sections, blocks, and JSON templates are a core part of what I build — including converting older Liquid themes up to the 2.0 architecture.
Yes — a common job is diagnosing why an app is slowing down or visually breaking a theme, then either fixing the integration or replacing the approach entirely.
It depends on your theme, apps, and media — but scores in the 90s are achievable on most Shopify product pages once the actual root causes are fixed. I'll give you a realistic range during the free audit rather than an inflated promise.
No — the goal is to fix the code causing the slowdown (unoptimized media, blocking scripts, layout shift) without touching the visual design you've already approved.
A single product page fix is often 3–7 days; a full-store optimization pass typically takes 1–3 weeks depending on theme complexity and how many templates are involved.
Often conversion. It's usually cheaper and faster to convert more of the traffic you already have than to acquire new traffic — a CRO review will show you where visitors are currently dropping off.
For stores with enough traffic to reach statistical significance, yes. For smaller stores, I prioritize evidence-based changes (funnel data, session recordings, known UX patterns) over formal split testing.
Yes — this is usually a DNS-level issue (missing SPF/DKIM records) rather than the form plugin itself. I trace the full chain: form plugin → SMTP service → DNS, and fix it at the source.
Yes, as well as customizing existing themes and resolving plugin conflicts on sites that are already live.